WORDS

WORDS

Najt Lix Studio

Najt Lix Studio

pHOTOS

pHOTOS

Najt Lix Studio

Najt Lix Studio

dATE

dATE

2024

2024

Everyday Essentials, MUJI EU Campaign 2024

We were commissioned by Muji Europe to create the catalog for their 2024 Everyday Essentials campaign. The project involved showcasing 25 products, along with a large interior space styled with Muji household items and furniture, captured through both photos and video. We’ve shot the products in detail, staying true to Muji’s approach of honestly presenting each product’s flexibility—showing them just as they are, unchanged and unaffected by trends. The interior set, which had the feel of a New York loft, included a bedroom, living room, atelier, and dining area.

“A collection of thoughtfully designed, functional items crafted to fit seamlessly into your daily routine. Discover everyday essentials for a pleasant life.”

More to read

Everyday Essentials, MUJI EU Campaign 2024

We were recently commissioned by MUJI to create their 2024 EU campaign, a capsule collection of thoughtful, high-quality items that fit seamlessly into everyday life. The project involved showcasing 25 products, divided in different categories such as Relax & Sleep, Work & Study, Travel & Explore, among others. The campaign also featured an interior set, which had the feel of a New York loft, and included a Bedroom, Living Room, Atelier, and Dining, all photographed and filmed to highlight the cozy, minimalist atmosphere of living with MUJI. All the content we created is now on display in their stores and websites across seventeen European countries.

Read More

Everyday Essentials, MUJI EU Campaign 2024

We were recently commissioned by MUJI to create their 2024 EU campaign, a capsule collection of thoughtful, high-quality items that fit seamlessly into everyday life. The project involved showcasing 25 products, divided in different categories such as Relax & Sleep, Work & Study, Travel & Explore, among others. The campaign also featured an interior set, which had the feel of a New York loft, and included a Bedroom, Living Room, Atelier, and Dining, all photographed and filmed to highlight the cozy, minimalist atmosphere of living with MUJI. All the content we created is now on display in their stores and websites across seventeen European countries.

Read More

Everyday Essentials, MUJI EU Campaign 2024

We were recently commissioned by MUJI to create their 2024 EU campaign, a capsule collection of thoughtful, high-quality items that fit seamlessly into everyday life. The project involved showcasing 25 products, divided in different categories such as Relax & Sleep, Work & Study, Travel & Explore, among others. The campaign also featured an interior set, which had the feel of a New York loft, and included a Bedroom, Living Room, Atelier, and Dining, all photographed and filmed to highlight the cozy, minimalist atmosphere of living with MUJI. All the content we created is now on display in their stores and websites across seventeen European countries.

Read More

From Lighting, Karina Kreth Office

In close collaboration with the from.lighting team, we created a series of videos for the Times and Piazza lamps. Illustrating the user experience with its lamps was the starting point for this project.

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From Lighting, Karina Kreth Office

In close collaboration with the from.lighting team, we created a series of videos for the Times and Piazza lamps. Illustrating the user experience with its lamps was the starting point for this project.

Read More

Reisinger by La Feliz, Ordoñez Wenzke Arch.

Today we’re featuring Soon, a lamp designed by Andrés Reisinger with La Feliz. A piece of art, an artefact that goes beyond fulfilling its appointed role of illumination; it generates a visual impact due to its form and materiality.

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Reisinger by La Feliz, Ordoñez Wenzke Arch.

Today we’re featuring Soon, a lamp designed by Andrés Reisinger with La Feliz. A piece of art, an artefact that goes beyond fulfilling its appointed role of illumination; it generates a visual impact due to its form and materiality.

Read More