WORDS

WORDS

Najt Lix Studio

Najt Lix Studio

pHOTOS

pHOTOS

Najt Lix Studio

Najt Lix Studio

dATE

dATE

2024

2024

RIES, Emergence of Form, Fuso Series

“A great story doesn’t just capture attention; it creates connection.”

But storytelling doesn’t stop with the first impression. In fact, that’s just the beginning. Brands that understand the long-term value of storytelling build deeper, ongoing connections with their audiences. By evolving their narrative and responding to customer feedback, they create a living story — one that grows and adapts just like their audience does.

The best stories make people feel seen, understood, and inspired. They leave a mark not because they are loud, but because they are meaningful. This is the essence of modern branding, and it’s what sets extraordinary brands apart from the rest.

More to read

Everyday Essentials, MUJI EU Campaign 2024

We were recently commissioned by MUJI to create their 2024 EU campaign, a capsule collection of thoughtful, high-quality items that fit seamlessly into everyday life. The project involved showcasing 25 products, divided in different categories such as Relax & Sleep, Work & Study, Travel & Explore, among others. The campaign also featured an interior set, which had the feel of a New York loft, and included a Bedroom, Living Room, Atelier, and Dining, all photographed and filmed to highlight the cozy, minimalist atmosphere of living with MUJI. All the content we created is now on display in their stores and websites across seventeen European countries.

Read More

Everyday Essentials, MUJI EU Campaign 2024

We were recently commissioned by MUJI to create their 2024 EU campaign, a capsule collection of thoughtful, high-quality items that fit seamlessly into everyday life. The project involved showcasing 25 products, divided in different categories such as Relax & Sleep, Work & Study, Travel & Explore, among others. The campaign also featured an interior set, which had the feel of a New York loft, and included a Bedroom, Living Room, Atelier, and Dining, all photographed and filmed to highlight the cozy, minimalist atmosphere of living with MUJI. All the content we created is now on display in their stores and websites across seventeen European countries.

Read More

Everyday Essentials, MUJI EU Campaign 2024

We were recently commissioned by MUJI to create their 2024 EU campaign, a capsule collection of thoughtful, high-quality items that fit seamlessly into everyday life. The project involved showcasing 25 products, divided in different categories such as Relax & Sleep, Work & Study, Travel & Explore, among others. The campaign also featured an interior set, which had the feel of a New York loft, and included a Bedroom, Living Room, Atelier, and Dining, all photographed and filmed to highlight the cozy, minimalist atmosphere of living with MUJI. All the content we created is now on display in their stores and websites across seventeen European countries.

Read More