New Tendency
New Tendency
(
48
)
PROJECT
PROJECT
Case Study
Case Study
CATEGORY
CATEGORY
Furniture
Furniture
,
,
Film
Film
YEAR
YEAR
2024
2024
About
About
Exploring new ways to communicate and tell visual stories lies at the heart of our studio’s practice.In this case, we focused on morphology, material, and movement — using a high-speed camera to slow everything down and let the object speak for itself. The subject: a glass designed by New Tendency, with whom we had previously collaborated. For some reason, this object kept calling us back.There’s something meditative in observing its form unfold over time — the curves, the texture, the weight of the liquid.The soundscape, created in collaboration with Qoa, adds another layer of sensory depth to the experience.Having our own studio gives us the space to create these kinds of studies — to experiment, to reflect, and to push the boundaries of our visual language.
Exploring new ways to communicate and tell visual stories lies at the heart of our studio’s practice. In this case, we focused on morphology, material, and movement — using a high-speed camera to slow everything down and let the object speak for itself. The subject: a glass designed by New Tendency, with whom we had previously collaborated. For some reason, this object kept calling us back. There’s something meditative in observing its form unfold over time — the curves, the texture, the weight of the liquid. The soundscape, created in collaboration with Qoa, adds another layer of sensory depth to the experience. Having our own studio gives us the space to create these kinds of studies — to experiment, to reflect, and to push the boundaries of our visual language.




Credits
Matias Lix Klett
Director & Cinematographer
Qoa
Sound Design
Celeste Najt
Art Director
Marina Hoxter
Assistant
CREDITS
Credits
Matias Lix Klett
Director & Cinematographer
Qoa
Sound Design
Celeste Najt
Art Director
Marina Hoxter
Assistant
Marina Hoxter
Assistant
Marina Hoxter
Assistant
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