We were commissioned by Muji Europe to create the catalog for their 2024 Everyday Essentials campaign. The project involved showcasing 25 products, along with a large interior space styled with Muji household items and furniture, captured through both photos and video. We’ve shot the products in detail, staying true to Muji’s approach of honestly presenting each product’s flexibility—showing them just as they are, unchanged and unaffected by trends. The interior set, which had the feel of a New York loft, included a bedroom, living room, atelier, and dining area.