NEW TENDENCY is a Berlin-based design studio that applies Modernist design principles onto contemporary objects of the everyday. In Bauhaus tradition, NEW TENDENCY creates products characterized by conceptual design, clean aesthetics, and functional form, handcrafted in Germany.

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The concept behind this production follows the theme “Living with New Tendency.” Once the idea was developed, we created a storyboard, searched for the perfect location, and designed the floor plans for each space we planned to shoot. The initial idea was to create a Living Room, Bedroom, Atelier, and Kitchen, all set up with New Tendency furniture and props to tell the story of the feeling one might have while living in these spaces.

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Concept & Photography - Najt Lix Studio
Art Direction - Celeste Najt
Light - Matias Lix Klett
Assistant - Sebastian Lopez
Set Dresser - Fausto León
Set Dresser - Juan Arata