We were commissioned by MUJI to create the Everyday Essentials EU campaign, a capsule collection of thoughtful, high-quality items that fit seamlessly into everyday life. The project involved showcasing 25 products, divided in different categories such as Relax & Sleep, Work & Study, Travel & Explore, among others. The campaign also featured an interior set, which had the feel of a New York loft, and included a Bedroom, Living Room, Atelier, and Dining, all photographed and filmed to highlight the cozy, minimalist atmosphere of living with MUJI. All the content we created is now on display in their stores and websites across seventeen European countries.